Google Tag Manager
Bad tracking is worse than no tracking — it makes you confident about wrong numbers
Somewhere along the way, tags got pasted directly into your theme. Then a plugin added some more. Then an agency added theirs. Now conversions count twice, some events fire on the wrong pages, and nobody remembers which snippet does what — so nobody dares remove anything.
We clean it all up into a properly-structured GTM container: one data layer, events defined once and reused everywhere, consent respected by design, and every tag tested before it goes live. Marketing gets the freedom to add tracking without a developer, you get numbers you can finally trust — and the spaghetti of legacy snippets gets documented, then retired.
- Container audit & cleanup
- Proper e-commerce data layer
- Consent Mode & GDPR-aware
- Tested before every publish
- Full documentation handover
- Developer-free tag management
What's Included
Tracking infrastructure, done right
Everything between "what happened on the site" and "a number you can trust in a report."
GTM Setup & Container Audit
A clean container structure — or an audit of your existing one, with duplicates, dead tags and legacy mess mapped and removed.
Event & Conversion Tracking
Purchases, add-to-carts, form submissions, sign-ups — every conversion defined once and tracked once, across all your platforms.
E-commerce Data Layer
A properly structured data layer feeding GA4, Google Ads and Meta — product, cart and purchase data flowing cleanly to every platform.
Consent-Compliant Tagging
Consent Mode and your cookie banner wired together properly — tracking that respects privacy law without going blind.
Cross-Domain & Form Tracking
Checkout domains, payment gateways, embedded forms — the places tracking usually breaks, connected so journeys stay whole.
Documentation & Handover
Every tag, trigger and variable documented in plain English — so the next person (even if it's not us) isn't reverse-engineering our work.
How It Works
Measured twice, published once
Every tag is planned, tested and verified before it touches your live data.
- Week 1
Tracking Plan
We audit your current setup and define every event worth tracking — documented in a measurement plan you approve first.
- Week 2
Data Layer & Container
The data layer is implemented on your store, and the GTM container is structured around it — clean, named, organized.
- Week 3
Testing & QA
Every tag is fired in preview mode against real user journeys — including edge cases like failed payments and refreshes.
- Week 4
Go-Live & Verification
The container publishes, and we verify live data against real orders in GA4 and your ad platforms before sign-off.
- After
Documentation & Support
Full plain-English documentation handed over, plus a support window — and ongoing tag management if you want it.
Get Started
Start with a free tracking audit
Send us your store URL and we'll check what's firing, what's duplicated and what's missing — then show you exactly what a clean setup would look like and quote it in writing. Free, no obligation.
- Response within one business day
- Free tracking audit with every inquiry
- Clear scope & pricing before any work starts
- Documentation included — no hostage setups
Request a Free Tracking Audit
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