Custom Datafeeds
Your ads are only as good as the feed behind them
Every shopping ad, marketplace listing and comparison-engine result starts as a datafeed — and every channel wants that data shaped differently. One missing GTIN and your bestseller disappears from Google. One stale price and you're paying for clicks on a product that costs more when the customer arrives. One bad category mapping and you're advertising to the wrong audience entirely.
We build custom feed pipelines that take your store's raw catalog and turn it into exactly what each channel demands: mapped, cleaned, enriched with the attributes that win clicks, and regenerated on a schedule — with monitoring that alerts us before a broken feed costs you a weekend of sales.
- Google Shopping & GMC experts
- Marketplace feed compliance
- Data cleanup & enrichment
- Scheduled regeneration
- Feed monitoring & alerts
- Any channel, any format
What We Do
Feeds, handled end to end
From raw catalog to channel-perfect output — built once, maintained automatically.
Google Shopping & GMC Feeds
Merchant Center feeds built for approval and performance — titles, GTINs, categories and custom labels tuned to win the click.
Marketplace Feeds
Amazon, eBay, Walmart and niche marketplaces — each with its own templates, category trees and compliance quirks, handled.
Affiliate & Comparison Engines
Feeds for affiliate networks, price comparison sites and retargeting platforms — accurate pricing and availability, always.
Data Cleanup & Transformation
Rule-based fixes applied automatically — titles rewritten, attributes normalized, missing values flagged — so bad data never ships.
Feed Enrichment
The attributes that separate scroll-past from click — product types, custom labels, promotional fields — added where your catalog lacks them.
Scheduling & Monitoring
Feeds regenerated on schedule and watched around the clock — a broken feed triggers an alert, not a lost weekend of ad spend.
Honest Check
Six signs your feeds are quietly costing you money
Feed problems don't announce themselves — they show up as "mysteriously" declining ad performance. Here's what to look for.
01
Disapprovals in Merchant Center
Products rejected for missing attributes or policy mismatches — and every day disapproved is a day your bestsellers don't advertise.
02
Prices That Don't Match the Site
The ad says $79, the site says $89. The customer bounces, the click was paid for, and the trust is gone.
03
Someone Updates Feeds by Hand
If a human uploads a file to keep a channel current, it's already outdated — and one sick day away from stale.
04
Weak Titles, Missing GTINs
Your competitors' listings look richer because their feeds carry data yours doesn't. Same product, fewer clicks.
05
One Export for Every Channel
The same raw store export pushed everywhere — because each channel "mostly accepts it." Mostly is where performance leaks.
06
Nobody Notices Until Sales Drop
A feed broke Friday night. You found out Monday, from the revenue report. Monitoring would have found it in minutes.
Recognized two or more? A proper feed pipeline will likely pay for itself in recovered ad performance. Not sure? Send us a feed — we'll audit it free and show you exactly what's leaking.
Get a Free Feed Audit How It Works
From raw catalog to channel-perfect feeds
Built once, validated per channel, then maintained automatically — with alerts if anything ever breaks.
- Week 1
Feed & Channel Audit
We review your catalog data, current feeds and channel accounts — then propose the pipeline with a fixed quote.
- Week 1–2
Mapping & Rules Design
Field-by-field mapping per channel, plus the transformation and cleanup rules your catalog data needs — documented for you.
- Week 2–4
Build & Transform
The pipeline is built: extraction from your store, transformation rules applied, channel-specific outputs generated.
- Week 4–5
Validation & Go-Live
Each feed is validated against its channel's requirements and submitted — disapprovals fixed until everything passes clean.
- Ongoing
Monitoring & Maintenance
Scheduled regeneration, alerts on failures, and adjustments when channels change their rules — which they always do.
Get Started
Start with a free feed audit
Send us your store URL and the channels you advertise on — we'll audit your current feeds, show you exactly what's limiting performance, and quote the fix. If your feeds are already healthy, we'll tell you that too.
- Response within one business day
- Free feed audit with every inquiry
- Fixed quote & timeline before any work starts
- Honest verdict — even if it's "you're fine"
Request a Free Feed Audit
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