Business Analytics
Every tool says it's working. Your bank account disagrees
Google Ads claims the conversion. So does Facebook. So does the email platform — for the same order. Your analytics says one thing, your store's backend another, and the monthly meeting ends with everyone defending a different version of the truth.
We fix the foundation: analytics set up correctly, events tracked once (not three times), and dashboards that show the same numbers your accountant sees. Then the interesting part — attribution and funnel analysis that tells you which channels genuinely earn their budget, where customers drop off, and what to do about it. Decisions get easier when the numbers stop lying.
- GA4 done properly
- Duplicate-proof tracking
- Dashboards people actually open
- Attribution you can defend
- Funnel & drop-off analysis
- Insights, not just reports
What's Included
From raw events to real decisions
Setup, cleanup, dashboards — and then the analysis that makes them worth having.
GA4 Setup & Migration
GA4 configured correctly from the start — events, conversions, e-commerce tracking and consent mode, tested against real orders.
Tracking Audit & Cleanup
Duplicate tags, double-counted conversions and ghost events found and fixed — the quiet reasons your numbers never added up.
Custom Dashboards
Looker Studio dashboards your team actually opens — sales, marketing and operations views, refreshed automatically, zero spreadsheets.
Attribution & Channel Analysis
Which channels genuinely earn their budget — first click, last click and everything in between, reconciled against real revenue.
Conversion & Funnel Analysis
Where customers drop between landing and checkout — and which fixes would recover the most revenue for the least effort.
Insights & Reporting Cadence
Monthly insight reports written in plain English — what changed, why it matters, and the two or three things worth doing next.
How It Works
Trustworthy numbers in weeks, not months
Foundation first, dashboards second, insights forever — each layer built on verified data.
- Week 1
Tracking Audit
We map every tag, event and conversion currently firing — and show you exactly where your numbers have been lying.
- Week 2–3
Implementation & Cleanup
GA4 configured or repaired, duplicates removed, e-commerce events verified against real test orders.
- Week 4
Dashboards Go Live
Your team's dashboards launch — sales, marketing and operations views, each showing the numbers that team actually needs.
- Monthly
Insight Reports
Plain-English analysis of what changed and why — with a short, honest list of what's worth acting on.
- Quarterly
Deep-Dive Review
Attribution, funnel and cohort analysis reviewed together — the strategic layer that guides next quarter's budget.
Get Started
Start with a free analytics audit
Give us read access to your analytics (or just your URL to start) — we'll check your tracking health, find what's double-counted or missing, and tell you honestly what it would take to get numbers you can trust. Free, no obligation.
- Response within one business day
- Free analytics audit with every inquiry
- Clear scope & pricing before any work starts
- Your data stays yours — read-only access
Request a Free Analytics Audit
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